My Design Principles
The word ‘Kaizen’ means continuous improvement. Never settle for mediocrity—There's always room to improve our designs, one iteration at a time.
Humans, not users
Good design balances aesthetics & functionality while showing empathy toward the user's emotions, behaviors, and jobs to be done.
Details, details, details
The design details of a product reflect its brand. From spacing, typography, component sizing to micro-copy, each element should be meticulously crafted.
Subtle interactions, playful animations, and creative copy—Tiny design elements like these create magical user experiences.
For more than a decade, I've designed consumer-facing products, business-facing products, and internal tools for brands worldwide. New case studies coming soon.
Due to privacy reasons, some case studies are protected.
Please contact me for password access.