Kristen Mirenda
UX Writing + Design Thinking + Product Know-How
UX Writer (former Product Manager) who knows how to balance user needs with business goals
10+ years working with world-class product teams from Amazon to Zendesk
UX content strategy, research, information architecture, microcopy, and documentation
Certified in user experience writing & design
Forever New Yorker based in San Francisco since 2008
Empathy is my superpower
Case study: New feature
Developing original content & microcopy for Alexa's SEO page analysis feature
Case study: Feature refresh
Strategic overhaul of content & microcopy for Alexa's automated Site Audits
Conversion rate optimization
A/B testing program for microcopy that increased Hotwire's revenue by $15 million/year
Case study: Onboarding
Two ways to guide new subscribers through Alexa's web analytics product suite
Product documentation
Content to help Zendesk and Alexa users get the most out of complicated features
Wireframes & emails
Sample UX writing deliverables based on strategic voice & tone guidelines
