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Foody-Voody

Mobile app for quick meal delivery from local restaurants

Foody-Voody onboarding page

Project overview

The product:

Foody-voody is an app to help people manage food supply from favourite restaurants.

Project duration:

This project took me two months to create this app design

The main problem:

Time pressure, meal planning problems, long lines and lack of free tables at favorite restaurants

The goal:

Improve meal planning, eliminate the need to stand in line, create the possibility of booking tables.

My role in project:

UX Designer, mobile app design from conception to hand off

Responsibilities:

Conducting interviews, solution ideation, paper and digital wireframing, prototyping and usability studies conducting. Accounting accessibility, app design development

Understanding the users

User research: Interviews

During the empathize phase of the project, I conducted user interviews to build empathy maps and new personas to inform the design. In 2 days, I recruited and interviewed 5 users remotely. Proper analysis was carried out to understand the problems of users and identify their needs. I referenced the user interview findings throughout the entire design process.

Pain point 1

Lack of time, Want to relax after a day at work

Paint point 2

Standing in lines takes a lot of time.

Pain point 3

Children with whom it is not always convenient to go to a restaurant.

A "persona" who reflects the target audience for this project

Personas

I wanted to form a deeper understanding of my users' goals, needs, experiences, and behaviors. So, I'm created 2 personas for each of our user segments. They were based on user interviews and surveys, and I kept updating them throughout the project as I gathered more data. I'm used these personas whenever I wanted to step out of ourselves and reconsider my initial ideas.

Problem statement

Sveta is a Middle-aged writer with family who need delegate cooking and house cleaning because she need more time for children and family.

Main user Goal is: Meal planning and ordering quickly and easily

Customer Journey

I'm created a customer journey map to build a better understanding of how customers find and interact with the service and to discover opportunities for improvement. The map revealed many user problems and opportunities at the consideration and loyalty stages of the customer journey. Therefore, I'm paid special attention to these stages during the design process.

Design

UX Storyboard

Ideation

Before I started designing wireframes, I did a short design sprint to understand how the design would help the user solve their problem.

First paper wireframes

Sketches and Wireframes

After quickly design ideation I'm began the design process with low-fidelity sketches and wireframes to accelerate decision-making through visualization without losing time. My sketches were based on the initial user interviews and the business goal. They each pointed to the fact that there were too many distractions in the flow.

First paper wireframes. I didn't have more time to draw, so my son helped me.

Digital Wireframes

Using Figma, I translated my first paper sketches into low-fidelity wireframes. Then, I improved them by adding a few relevant stock images. At this stage, the wireframes were defined enough for low-fidelity prototype, user testing and conducting first usability study.

Based on 5 tests, I’ve made a few improvements and moved on to creating high-fidelity prototype.

Refining the Design

Usability Testing

I'm conducted two rounds of usability studies. Findings from the first study helped guide the designs from wireframes to mockups. The second study used a hi-fidelity prototype and revealed what aspects of the mockups needed refining.

Round 1 findings