Guestlogix
- Design Strategy
This was a design strategy proposal based on the White paper GLX had published around Airlines and Ancillary products prior to joining the company
Overview
Guestlogix is a unique product aiming to provide enhanced personalized services throughout a traveller’s journey.
The Whitepaper has clearly identified the unique opportunities that Guestlogix would be able to provide added value to Airlines services to increase customer loyalty and conversion.
Web 3.0 enables advanced personalization by offering non-traditional interaction patterns that can delight and optimize the experience.
Airlines | OTAs
Most travellers have low expectations on their experience with Airlines.
Don’t understand charges/fees
Felt like they are nickeled and dimed for everything
Confusing and dated booking systems/website/apps
Limitations on Loyalty programs
Lack of choices/bad food options
Airport & Other Providers
Most travellers associate the following issues with Travelling in general:
- Security procedures/delays
- Lost/damaged Luggage
- Expensive and limited food/drink options
- Limited Duty free options
- Unclear directions to Gates
Implementation Challenges
- Regulations on certain offerings
- Location (Country)
- Technology
- Airport (Personnel, design)
- Facility Limitations
- Integrations with Multiple Airlines (Apps, Check-in, process)
- Standalone solutions that is not dependent on Airlines’ app functionality
- Feedback/Resolution management
The Ultimate CRM Solution:
Leverage Technology and Data with personalized options to fulfill Customer needs at the right time to increase customer satisfaction and loyalty.
