Hameda
Product Strategy & Design

Guestlogix
- Design Strategy

This was a design strategy proposal based on the White paper GLX had published around Airlines and Ancillary products prior to joining the company

Guestlogix

Overview

Guestlogix is a unique product aiming to provide enhanced personalized services throughout a traveller’s journey.

The Whitepaper has clearly identified the unique opportunities that Guestlogix would be able to provide added value to Airlines services to increase customer loyalty and conversion.

Web 3.0 enables advanced personalization by offering non-traditional interaction patterns that can delight and optimize the experience.     

What are the Challenges?
Guestlogix

Airlines | OTAs

Most travellers have low expectations on their experience with Airlines.

  • Don’t understand charges/fees

  • Felt like they are nickeled and dimed for everything

  • Confusing and dated booking systems/website/apps

  • Limitations on Loyalty programs

  • Lack of choices/bad food options

Guestlogix

Airport & Other Providers

Most travellers associate the following issues with Travelling in general:

  • Security procedures/delays
  • Lost/damaged Luggage
  • Expensive and limited food/drink options
  • Limited Duty free options
  • Unclear directions to Gates  

Guestlogix
Is that really it?

Implementation Challenges

  • Regulations on certain offerings
  • Location (Country)
  • Technology
  • Airport (Personnel, design)
  • Facility Limitations
  • Integrations with Multiple Airlines (Apps, Check-in, process)
  • Standalone solutions that is not dependent on Airlines’ app functionality
  • Feedback/Resolution management

The Opportunity
Guestlogix

The Ultimate CRM Solution:

Leverage Technology and Data with personalized options to fulfill Customer needs at the right time to increase customer satisfaction and loyalty.

Guestlogix
What does this mean for Design?
Guestlogix
What's next?
Guestlogix
The Journey
Guestlogix
Guestlogix