Product Strategy & Design

Selloff Vacations

What is the goal of the project?

My team was tasked with redesigning a customized Flight booking solution with only the client's brand colours and revised logo while they were in the early stages of a rebrand. Timeline from wireframes to high fidelity mockups was scheduled to be completed within 5 business days.

  • CLIENT: SellOff Vacations

  • ROLE: UX/UI Lead | Art Direction | Project Management

  • TEAM SIZE: 1 x UX Lead, 2 x UI Designers, 3 UI Developers

Selloff Vacations
Approach & Execution

Since the client was going through a rebrand, there was no brand guide or UI assets to draw from.  A customized set of UX principals and personas were hypothesized based on stakeholder interviews, their data on demographic and user behaviour.  I was tasked with developing a revised Brand experience based on their existing colours, logos and visual style.  The entire UX/UI development process with basic clean-up of brand/content was scheduled for 5 business days.  

Selloff Vacations

Fully responsive Booking flow including Branding updates

UI Design


Once we have identified the functionality and features that the client has selected to incorporate with their White label solution, I have generated the list of scenarios and user flows/journeys for my team to create the necessary screens for devs and to build prototypes.

Key Deliverables:

  • Basic Design System with UI & Interactions defined
  • Complete user flows & journeys based on client specifications
  • Complete prototypes for Desktop, Tablet and Mobile
  • Designers worked in parallel with devs to complete entire front end development within 2 weeks


The resulting design was adopted by the client in the redesign of the booking funnel for their main product: Vacations.  The client was so happy with the designs and brand guides/principals that they had adopted and based their rebrand on our design.

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