Arissa
Senior UX/UI Designer

UX Design Challenge

How I approached the Boater Design Challenge

I took the time to jot down the requirements and brainstormed on some initial steps that should be taken.

I took the time to jot down the requirements and brainstormed on some initial steps that should be taken.

UX Design Challenge

Topic: Boaters

Pain Points:

  • No available Slips

  • See one upon arrival but already reserved

  • Boat size; boat doesn't fit slip

  • Location of slip - The user needs to be able to see the slip locations

Proposed Solution:

  • Find slip by location, boat size and availability (day or season)

  • Reserve slip for the a specific day or season

Deliverable:

  • Create a lo-fi mockup of the solution

Research

Research

Even though, this design challenge didn't require the research phase I knew it would be most effective if I got some background on Boaters. Which lead me to creating an online survey using Google Forms. In addition to the survey, I did some competitive analysis research to see what features they had for booking slips online, and to see how I can improve the booking process. I researched several companies; snag-a-slip, dockwa and marina shores.

My target audience were boaters, so I used Facebook Groups "Boaters". I received 16 responses that help me understand how boaters currently reserved slips. The information I gathered on the online survey and through the competitive analysis helped me to create a new innovate way for boaters to see and book available slips according to their boat size and the availability.

Based off survey results

Based off survey results

Journey Map
UX Design Challenge

Journey Map

I sketched out a quick step by step process the users were to take in order to book/reserve a slip

Sketches
Wireframe (lo-fi)

Wireframes

I created wireframes to show the user flow without worrying about imagery or colors; this makes it easier for the client to get an idea of how the site will flow for the user.

Solution / Prototype
This image demonstrates how the user can see the real-time view of the available slips with the specific dock or location.

This image demonstrates how the user can see the real-time view of the available slips with the specific dock or location.

My challenge and solution to the challenge

Challenge/Struggle

My biggest challenge was to find out what slips were and how boaters use slips.

I overcame this obstacle by researching and asking boaters questions that I myself needed answer to, especially to produce a product that was needful and useful.

In the research phase I noticed that many boaters used the old fashion way of reserving a boat slip; by calling in to the boat dock or by a friend.

Solution

My innovative solution was to create a way for the user to see exactly, in real-time boat slips availability, position and location via maps. The user is able to select the location and view the map, plus zoom in further to see the exact location of the slip, so they won't be blind sided when they arrive.