Clare Balmer
Service Designer

Your Case Study Title

Launching a New Brand

CQ Flooring was a new brand launching in the Australian market, with an initial direct-to-public offering via mobile showrooms. As the business grew, warehouse showrooms were established and retail outlets were launched.

Business Requirements and Goals

Design flexibility to grow the brand into different B2B and B2C markets.
Branding to represent quality at an affordable price.
Project management and design.

Projects:
Logo and Brand Guidelines
Stationery and Brochures
Packaging and Sample Boxes
Interior Design and Construction
Vehicle and Building Signage

Your Case Study Title
Your Case Study Title
Your Case Study Title
Your Case Study Title
BEHIND THE SCENES PREPARATION FOR MARKETING OF 45 NEW PRODUCT LINESThemes created for each room to showcase various flooring products in line with CQ Floorings new branded range.Ordering furniture and decorations for multiple truckloads over 3 months of photoshoots.Construction of display room walls, floors and windows in a large warehouse.Painting, wallpapering and decorating rooms.Two rooms set up on rotation for rolling photography.Images used for website and printed materials.

BEHIND THE SCENES PREPARATION FOR MARKETING OF 45 NEW PRODUCT LINES

Themes created for each room to showcase various flooring products in line with CQ Floorings new branded range.

Ordering furniture and decorations for multiple truckloads over 3 months of photoshoots.

Construction of display room walls, floors and windows in a large warehouse.

Painting, wallpapering and decorating rooms.

Two rooms set up on rotation for rolling photography.

Images used for website and printed materials.