Claudia Molina
Product designer / Visual designer

FitME

Mobile app

Image alt tag

Prototype

Like a personal trainer, on the go, and in your pocket. The FitME app allows fitness enthusiasts to keep consistent, optimized workouts by tracking and monitoring their progress.

Role: Product design, visual design, interaction design, prototyping

Tools: Figma

Context

PROBLEM

Staying motivated is challenging. Getting results is essential.

Beginners often lack motivation, and quit before they see results. Seasoned athletes can get injured, bored with routines, or hit a plateau in peak performance.

GOALS

Help every athlete create (and keep) attainable goals.

Rather than leaps and bounds, FitME encourages users to take steady, measurable steps towards their goals. The app's focus? Consistency and accountability.

TARGET

Beginners to fitness enthusiasts.

Whether training for a Couch to 5k or an ultramarathon, FitME provides actionable insights and motivational workouts to keep all athletes inspired.

Solutions overview

Main features

New workouts and data, every time.

Quick motivations and insights make it easier to stay on track.

The app continually offers new training options, to help users reach their goals.

FitME also displays data for recent workouts, to visually illustrate improvement and encourage consistency.

Main features

INSIGHTS

Data trends and personal bests.

Users can view their effort as trends, aggregated over periods of time. Charts display historical and current data, while celebrating recent achievements.

By focusing on steadiness, the app encourages the ethos of taking small steps, every day.

Main features

Workouts

Access to past and saved sessions.

Videos range from 15–45 minutes and are designed to help users see and feel results.

Love a workout? Anything can be easily saved, retrieved and repeated.

Process
FitME

PERSONAS

Beginners

  • Interested in losing weight and seeing quick results.

  • Find it difficult to train consistently, and need words of encouragement.  

  • Want to lose weight with little effort, preferably while having fun.

FitME

PERSONAS

Intermediate and advanced fitness enthusiasts

  • Interested in staying on track and improving their performance.

  • Want to track progress and get deeper insights.

  • Achieve better fitness while avoiding injuries.

  • Find satisfaction in seeing improved results.

Design

USER FLOWS

Once features were defined, User Flows were created. This was part of the visual thinking process to work through the experience.

User flows

User flows

The visual design
FitME

VISUAL DESIGN

Energizing as the ocean breeze.

Without brand guidelines to follow, I started from a clean slate, building all elements of the design. 

Three words informed the direction:

Approachable 

Clear 

Energizing 

FitME

UI DESIGN / PROTOTYPING

Interact with the prototype to experience the light, modern, and approachable visual style.

< Interactive prototype

Testimonial
"I love collaborating with Claudia. Her design approach is user-centered and she carefully considers every detail through this lens. She also advocates for quality and supports her team in achieving it."
Claire Moller, Senior UX Designer