Emma saldanha
UX Writer

Boots

Push notifications & email copy

What is it we're doing?

Role: UX Writing

Team: Six

Working with: Product managers, content strategists

Timeline: 4 months +

Tools: Slack, Flowzone, Teams

Deliverables: Customer-centred writing

Boots
Background

Boots, the UK's leading health and beauty retailer and pharmacist, sells thousands of products ranging from health supplements to hair clips. Boots sell their own-branded and branded products.

The Boots app has 100,000 + downloads on IOS. Boots use push notifications to communicate offers, discounts, and product launches with their users.

Here, you'll find a selection of push notifications based on differing scenarios, which will be used to promote a Boots own-brand product and a Garnier product.

I created an email flow for users who register to get prescription medication delivered. Here is an example from this email series.

Push notifications to promote Boots nasal strips

Product benefit

Benefit from better sleep 🛌

Use nasal strips at night, so you wake up in the morning feeling refreshed and ready to smash the day.  

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New product launch

A good night’s sleep has landed 💤

Our newly formulated snoring nasal strips are now available to buy online or instore. Order yours now. 

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Special offer

Better sleep, for less 💤

Get 25% off nasal strips with code NOSE25. Code valid until 21.2.22. Order online now. 

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Entice urgency to buy

Are you getting good sleep? 🛌

Our new snoring nasal strips are selling fast. Hurry and get yours now and enjoy a great night’s sleep. 

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Abandoned cart

Looks like you forgot something! 

Nasal strips are still in the basket. Come back and finish your order before they sell out. 👃

Push notifications to promote Garnier face mask

Product benefit

Unclog your pores 😉

Use Garnier’s Matcha Detox Face Mask to remove excess oil & pollution residue. Available now in stores & online. 

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New product launch

Enrich your skin ❤️

Step up your skin care with Garnier’s Matcha Face Cream that’s enriched with Matcha Green Tea Extract & Clay. 

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Special offer

Spend less, look better 😘

Get 15% off Garnier’s Matcha Detox Face Mask with code FACE15. Code valid until 28.2.22. Order online now. 

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Entice urgency to buy

Get your skin summer ready ☀️

Garnier’s Matcha Detox Face Masks are selling out fast. Get yours now and enjoy clearer skin on sunny days. 

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Abandoned cart

You’re nearly done! 🛒

You left Garnier Matcha Detox Face Mask in your basket. They’re selling fast, so hit checkout before they go! 

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Reminder email

App users can order repeat prescription medication through the app. An automatic email reminder is sent when there are 7 days remaining on their current prescription.

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