Ewelina Majkutewicz
UX Writer

Microcopy

Samples

Here are a few sample projects I created.

404 page

Challenge

  • Create a 404 error page that informs users about the error in a playful, but clear way.
My role

  • Concept development and copywriting.

Microcopy

Process and solution

  • Conversational, a little humorous copy that explains the problem in a straightforward way. Users are able to understand the error right away.
  • Simple to understand language.
  • Links to Help Center and FAQ to support users and improve the experience.
  • Clear CTA buttons guide users on what to do next:
    • the first button (Go back) reassures users (priority), 
    • the second button (Contact us) allows users to reach out for human help.
  • The goal was to give users the information they need and to help them solve the problem.

Microcopy
Grocery shopping delivery app

Challenge

  • Write a promotional home screen for a subscription service that delivers groceries to the user once a month for a flat fee.

My role

  • Concept development and copywriting.

Microcopy

Process and solution


I started with UX writing research, I used the conversation mining user research method to create better microcopy. I looked at example grocery delivery apps and their online reviews, Quora, Reddit, and other similar platforms. I found out what language people use and what problems they are trying to solve with grocery deliveries. I used that in my copy.

I applied the PAS (Pain -> Agitate -> Solve) copywriting technique to create an engaging, clear copy.

I've chosen 2 helpful CTA buttons - the first one giving the option to dismiss the screen, the second one allowing users to learn more about the service.

Results

  • Conversational, engaging, and clear copy.
  • Clear CTA buttons that support the user experience.

Car website

Challenge

  • The user is browsing a website to buy a car. The website content won't load without the user’s location. Ask the user to enter a ZIP code and first name.
My Role

  • Concept development and copywriting.

Microcopy

Process and solution

I've developed a short and helpful copy that supports user experience and prompts to fill in the required details.

I created a benefit-led copy that tells users exactly what is there for them.

To improve user experience and make it more enjoyable, I used popular movie reference - Dominic Toretto character from Fast and Furious.

A clear CTA button inspires users to take action.