Ewelina Majkutewicz
UX Writer

Website promo copy



  • Write a promotional website copy for a sample dance studio.
My role

  • Concept development and copywriting.
  • Content analysis and research.

Website promo copy

Process and solution

I created a sample dance studio for seniors called Cherry.

Before writing down the copy, I did research - I checked multiple dance studio websites, online reviews, and public forums. Based on the research, I had a clear idea of what users are looking for, what's important for them, and what language they use.

Using so what? copywriting technique, I translated features into benefits making the copy more engaging, personal, and user-centered.

The copy is customer-driven and conversational.


  • Engaging, user-centered, and conversational copy.
  • Clear features and benefits.



At the discovery phase of my project, I conducted user interviews in order to get a better understanding of the problem.

Guiding Questions:

  • Why did you choose this research method?
  • What were the research questions?
  • How many users did you interview?
  • What were you curious about the most?
  • What were the main insights you got from the interviews?
  • What did you change on the design based on the insights?