Heath Gerlock
UI/UX Director

Crop Ventures

Shifting modern farm machinery and implement controls, as well as farm management, to consumer tablets

Seasonal Task Management

Early conceptual design work focused on bringing common Farm Management Information System ("FMIS") workflows to consumer tablets such as the iPad. As the majority of farm related work/tasks were seasonal in nature, seasonal grouping was suggested as the top-level organizational paradigm.

This concept was designed around tactile concepts familiar to farmers—a clipboard and pencil.

This concept was designed around tactile concepts familiar to farmers—a clipboard and pencil.

Machine & Implement Control

A few highly-detailed mockups were created to represent how machine and implement controls could be represented to customers. A focus-group was brought together to review these concepts, which resulted in some refinement.

This concept was designed to represent how machine & implement controls could be handled on a consumer tablet.

This concept was designed to represent how machine & implement controls could be handled on a consumer tablet.