Julia Caston
UX designer

Sequeer

UX Research: Website and Mobile

How can the LGBTQ Community find safe spaces?

Sequeer is a mobile application and website that serves as a global search engine for the LGBTQ community. Businesses can register as LGBTQ-friendly locations, and users can award badges to various businesses and locations. Badges include whether the location has single stall toilets, is accessible to people with disabilities, and a safe space for queer people. However, Sequeer had issues with user retention because of UX and UI issues on both the mobile app and the website. Working with my design team at the Guac group, I collaborated on a comprehensive heuristic analysis of the mobile app and website using Jakob Nielson's 10 usability heuristics.

My role: part of a 5 - person UX/UI design team at the Guac Group. I collaborated on a heuristic analysis of mobile screens, heuristic analysis of the desktop screens, creating a final presentation for the client, and presenting to the client.

Tools:

Figma

See below a selection of our annotations.

1. Mobile App

On the mobile app, we discovered that the visibility of system status and aesthetic and minimalist design heuristics could use the most improvement. To do this, we recommended ensuring that users are easily able to tell where they are within the application, prioritizing that colors are contrast compliant, and creating a layout that is uncluttered and consistent.

Process:

  • met with client in order to understand stakeholder needs

  • reviewed the application

  • analyzed findings

  • presented to client

2. Website

We discovered that on the SEqueer website the heuristics that could be improved the most were the consistency and standards, the aesthetic and minimalist design, and the flexibility and efficiency of use. This means that ensuring the uniformity of UI elements, prioritizing the most important information, and allowing users plenty of options for navigation would greatly improve the user experience.

Process:

  • met with client in order to understand stakeholder needs

  • reviewed the application

  • analyzed findings

  • presented to client

3. Takeaways

Collaborating on a comprehensive heuristic analysis taught me the importance of consistently applying usability principles to any product. I learned the distinct usability needs of mobile applications versus desktop websites, and the similarities as well. Importantly, we paid special attention to the accessibility of the products in terms of AA compliance/text contrast. The client found our findings very helpful and plans to incorporate them into the redesign of the products.