ABOUT

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One of the unexpected truths about design is that it's not really about what the designer wants - it's not about what I want. Design is about asking the question, and more importantly, listening to the answer.

Coming from a marketing background, I know a lot about targeting a user. I know how to tell someone what they should want. Transitioning into design has been a liberating experience of showing me how to step into a user's shoes, solve problems, connect with them, and bring a creation to life that is not only my design but a space inclusively designed for the user.

Skills needed to work in design, like problem-solving, creativity, and empathy, are skills that I consider personal strong suits. They also reflect the sort of people I want to surround myself with, and the companies that I want to work for and support. And my goal is to be a part of their creation and expansion.

In a world that still seems to be a "one size fits all" space, design has allowed me to bridge the gap; to make a connection between feeling like the world is too big to change and realizing that every small decision counts. Through my work, I strive to create with authenticity and impact the lives of others through empathetic research and intentional design.