When I started my career in design, one of the more unexpected truths that I learned was that it's not really about what the designer wants - it's not about what I want. Design is about asking the question and more importantly listening to the answer.
Coming from a marketing background, I know a lot about targeting a user - I know how to tell someone what they should want. Transitioning into design has been a liberating experience. It has shown me how to step into a user's shoes, solve problems, connect with them, and bring a creation to life that is not only my design but a space inclusively designed for the user.
Skills needed to work in design, like problem-solving, creativity, and empathy, are skills that I consider strengths. They also reflect the people I want to surround myself with and the companies I want to work for and support. My goal is to be a part of their creation and expansion.
In a world that still seems to be a "one size fits all" space, design has allowed me to bridge the gap - to make a connection between feeling like the world is too big to change and realizing that every small decision counts. Through my work, I strive to create with authenticity and impact the lives of others through empathetic research and intentional design.
