Subscription Box App
UX and UI Designer
February to March, 2022
Adobe XD, Photoshop, Canva, Miro, Freepik
UI case study project to create a simple and intuitive new user sign up for subscription box fitness App, catering to adults from different fitness levels, with the goals to increase new signs ups.
Using Adobe XD, the prototype is to provide new users an easy sign up process, per the following project requirements:
Incentive to encourage new user sign ups
Clear guided sign up process with labelled input forms
Account verification for added security
User profile setup with system status
I conducted 4 live usability tests and feedback to test out the navigation process of new user sign ups. I observed each participant as they completed the tasks and answered any questions they had. I welcomed any feedback and recommendation to improve the user experience of the product.
Following usability heuristics for user interface design such as visibility of system status and following a minimalistic design, helps the user complete the sign up process by create a positive first impression and reduce friction that could lead to user abandonment.