Vitality Fitness
Subscription Box App
My Role
UX and UI Designer
Timeline
February to March, 2022
Tools
Adobe XD, Photoshop, Canva, Miro, Freepik
Project Background
UI case study project to create a simple and intuitive new user sign up for subscription box fitness App, catering to adults from different fitness levels, with the goals to increase new signs ups.
Project Scope
Using Adobe XD, the prototype is to provide new users an easy sign up process, per the following project requirements:
Incentive to encourage new user sign ups
Clear guided sign up process with labelled input forms
Account verification for added security
User profile setup with system status
Prototype
I conducted 4 live usability tests and feedback to test out the navigation process of new user sign ups. I observed each participant as they completed the tasks and answered any questions they had. I welcomed any feedback and recommendation to improve the user experience of the product.
Project Reflection
Following usability heuristics for user interface design such as visibility of system status and following a minimalistic design, helps the user complete the sign up process by create a positive first impression and reduce friction that could lead to user abandonment.