Icons, Icons, Icons..

Miki Chernyak
UX Designer
Love, Death+ Robots Iconfont
Free, Fan+ Art
Origins Story
After watching “Love, Death + Robots”, the Netflix anthology by David Fincher, two designers — Michael Chernyak and Ofer Ariel, set out to recreate the original icons used in the show.
"We Must Create Them!"

First: Create Icons and Iconfont
Working in collaboration — 33 icons were created and compiled into an Icons & Font ready to be unleashed upon the world..

View live site (You can also scroll in the above site mockup)
Next: Create a website
We quickly created a site (using Wordpress and Elementor) for fans to download the iconfont (as: Web Font, Font, PSD, AI, SVG, PNG or EPS).
Also creating a mechanism for fans to upload and add the design of their own icons to the set.
Lastly: Write a Medium article
Get it published in Muzli magazine, get ~1K claps, and appear in Muzli's top page.
What have we learned from this project?
- We can guerrilla-create an iconfont using nothing but Figma in a matter of days.
- We can design and launch setup a site in a matter of hours.
- We can get a medium article accepted to the top inspiration magazine and appear in its top page - creating traction for whichever project it is we're promoting.
1 Year later..
13.4K
Article Views
5.6K
Site Visits
4K
Downloads
1
Iconfont

Source: LinkedIn