Hello, I'm Billy. I make useful digital products. ☕️
For over nine years, I leverage my design skills to help SaaS and e-Commerce businesses to grow. I enjoy design from a strategic level to creating wireframes.
Spending five and a half years at Later was one of the most rewarding experiences. I had the opportunity to wear many hats being employee #18, from designing all key features such as managing Instagram comments, to overseeing the Scheduling experience.
As the company scaled from 20 to 160, I became the UX Design Lead, building a team from 1 (me) to 5 designers and helping them grow. In April 2022, Later was acquired for USD 135 million. This is one of my biggest career highlights and I appreciate the opportunity to be able to contribute to this endeavor.
I am a self-proclaimed world's okayest coffee barista. Espresso is my specialty. If you want to learn how to set up your home coffee station, feel free to reach out to me. I would be happy to help!
Work Experience
More details can be found on LinkedIn
MinuteBook | Principal Product Designer
July 2022 – Oct 2022
Finished the MVP
Later | UX Design → UX Design Lead
2017 - 2022
Designed the experience for all web features when I was the only UX designer (2017-2018)
Transitioned to UX Lead building a team from 1 to 5 designers
Maintained individual contributions work as I oversaw the schedule experience by working with partners like TikTok and Instagram
A key contributor in helping Later being acquired in April for $135 million (USD)
Kit and Ace | UX Designer
2015 - 2017
Collaborated with the Creative team to translate editorial style into digital
Designed campaign mini-sites like Sorry Coffee
University of British Columbia | UX Designer (contract)
2014 - 2015
Designed the experience of a $3 million (CAD) funding academic project →Database of Religious History, an online quantitative and qualitative encyclopedia of religious cultural history
Designed the data entry workflow experience to reduce the abandon rate
Improved data entry completion rate by uncovering the motivations of contributors (users who enter the data) via research
The improved experience led to an additional $2.35M (CAD) funding in 2017
Clearly | UX Designer
2013 - 2015
Collaborated with Mobify to optimize desktop campaign sites into mobile
Designed a mobile app concept that reduced the complexity of the processing eyes prescription and developed a swipe-to-scan prescription interaction