This designer makes products people love.
Hello, I’m Paul Smith!
In my work I transform business goals, user research, product roadmaps, and go-to-market plans into great products people love using.
I am a big-picture designer who’s equally at home with insanely complex products and with simple “happy path” solutions. I have decades of experience delivering results on large, distributed teams and in the crucible of scrappy startups.
Let's talk about how bringing bold, thorough, accomplished, and excellent design to your team can make a great, big difference!
What they say about Paul…
See what some engineers, product managers, and designers say about working with Paul.
Designing GPT-powered Enterprise Apps at AWS
Amazon Web Services
Simplifying How US Air Force Bases Order IT Services
How UX improvements made it easier to navigate enterprise IT services procurement.
When AI Listens to Musicians it Can Play with Them Like a Human
Designed an app, called Cadenza, that packed complex AI, ML technology into a dead-simple experience for musicians. Predicting next-note timing allowed freedom to play musically.
Making College Textbooks Easier to Use—and More Effective
At Pearson I designed simple, intuitive navigation and study solutions that increased app usage—and lightened backpacks everywhere.
Re-imagined Reading Music to Fit a Star Wars Experience.
Designing for the AR Age We All Know is Coming—at Some Point
Going beyond gimmicks, these prototypes demonstrate how augmentation is not always just visual, and how new AR experiences can make products better, more powerful, easier, and more engaging.
Marketing Communications Design
Posters, Print Advertising, Identity
