Megan Sanger
UX Researcher/Designer

Locally Link Travel App


Connect with a local in your area of travel. Get quick access to local's recommendations and potential
companions, to help you enjoy your
time away from home.

Click Below to Experience the XD Mobile Protoype:

https://xd.adobe.com/view/842e42ca-2d00-499d-523e-0615245b6968-f21f/

Context
Final XD Screen Designs

Final XD Screen Designs

GOAL:

Design a mobile travel app as an educational assignment.

CHALLENGE: 

Identify user pain points surrounding modern travel. Create an app based on your UX research findings. 

Research Plan:

Conduct user interviews, research, and surveys.

Length: 3 week Design Sprint

Assignment: Individual (First UX Project) 

Locally Link, My 1st UX Research                   and IOS Design Project
Research

Interviews

5 moderated user interviews were conducted and recorded. 

I asked users:

  • How often are they traveling?
  • What are the purposes of their travels?
  • What are their biggest frustrations surrounding the travel process?
  • What are their personal desires during their trips?
  • What would they like to integrate more of into their travels? 

"Live a Little"

Question?


" If you could give one piece of advice to other travelers, to help them achieve a smooth and fulfilling experience, what would that be?"

  • "Talk to strangers." G.K.

  • “Learn more about the people that are around you when you are in a new community.” K.K.

  • “Ask for help.” S.B.

  • “Discover new people and cultures. Talk to strangers.” J.E.


CLICK THE LINK BELOW, to see an interview video excerpt:

https://vimeo.com/452224893https://vimeo.com/452224893

Locally Link, My 1st UX Research                   and IOS Design Project

Survey Results 

  • Almost 60% of users would be interested in seeing recommendations from locals in their area of travel. 

  • Almost 35% said they might be. 

Locally Link, My 1st UX Research                   and IOS Design Project

Survey Results 

Users are most interested in learning more from a local regarding: 

  • Best places to eat (78%)

  • Favorite nature activities to explore (81%)

  • History and culture of an area (63%)


This helped me to understand which features to emphasize. 


Locally Link, My 1st UX Research                   and IOS Design Project

Survey Results

  • About 34% of users said they would be interested in a local meet-up group. 

  • About 47% said they might be interested. 

Meet Tony!
My User Interviews and Survey Results Helped me Define a User Persona

My User Interviews and Survey Results Helped me Define a User Persona

By Creating a Journey Map, I was able to Better Understand the User's Experience and Identify Opportunities to Solve User Pain Points 

By Creating a Journey Map, I was able to Better Understand the User's Experience and Identify Opportunities to Solve User Pain Points 

Locally Link, My 1st UX Research                   and IOS Design Project

Low Fidelity Wireframes 

After doing some quick sketches,  I created wireframes in XD, for testing purposes.

Usability Testing

5 users were tested to find out:

  • Usability issues
  • User experience feedback
  • Interest in the app idea


I quickly learned, I was going to have to make a lot more screens to achieve user success and understanding. 

Locally Link, My 1st UX Research                   and IOS Design Project

Iterating and Mid Fidelity Mock-ups

Once I tested out all usability mistakes, I started iteratively designing the final screens in XD .

  • I tried the screens in dark mode, but after receiving negative feedback about it’s readability, I created a light mode 

  • At this point in our boot camp, we had not learned about style guides, grids, or XD.  So this was a steep learning curve for me 

  • While this was a UX assignment, I wanted to improve the look and feel 

Project Outcomes


What I learned from my first design project, in my professional UX/UI Bootcamp, at UT, Austin:

  • I had a great deal of catching up to do with technology!!! 

  • I needed to look at more examples of existing design models before rushing into the design process. 

  • I needed to spend more time focusing on how it worked and not how it looked. 

  • By becoming proficient in Miro, XD, and Invision, I would feel empowered in my design process, allowing for more reflection time along the way. 

  • I really enjoy conducting user interviews! I am good at talking to people and many people are receptive to my energy, helping them to feel at ease. 

  • My Teaching and Tutoring Background have given me the Soft Skills I need to do well in this industry, as a UX Researcher!

"You're going to be great at this!"
Interviewee