Understanding the Userflow
To create a user flow for the Nat Geo Expeditions site, I needed to fully understand what the main user's needs, goals, pain points, and behaviors were. Looking back at the persona, I focused on Jayse wanting to experience a memorable unique trip where he would have the chance learn about local people, culture, and people.
Jayse is an Investment Advisor, working at a large bank in Manhattan. Jayse is a very busy person who enjoys traveling and tries take a trip as often as possible, but doesn’t want to just be a tourist. Jayse prefers to try new things and experience the local culture.
Go to the National Geographic Expeditions website on your computer, and find an unforgettable unique journey that will give you the chance to learn, experience, and connect with the local people, culture, and places.