This project was designed to educate a general audience about synesthesia, explore and give insight into its diverse manifestations, and emphasize the uniqueness of its phenomena. “Synesthesia is a neurological phenomenon in which a person experiences ‘crossed’ responses to stimuli. It occurs when the stimulation of one sensory or cognitive pathway (e.g., sound) leads to automatic, involuntary experiences in a second sensory or cognitive pathway (e.g., color). This project includes an 8”x10” graphic book that covers the neuroscience behind synesthesia, depicts some of its diverse manifestations, illustrates the visual phenomena of a few selected synesthete individuals, as well as covers the advantages and disadvantages of having the ability; with the help of digital collages and typographically based illustrations. The graphic book is complemented by four 18”x24” promotional posters illustrating different manifestations, and four 2”x6” promotional bookmarks.
Only a few individuals get to experience synesthesia. With the help of this project, non-synesthete individuals such as myself will learn about what synesthesia is and its diverse manifestations, they will have the chance to envision what a synesthete experiences, they will understand how synesthetes experience our world differently, and they will appreciate a synesthete’s experience as something unique.