Chloe Blanchard
UX Design, Strategy & Research
Made with

Biologic Companion App for RA Patients

Supporting Patients Through the Treatment Process

This project was for a self-administered injectable biologic drug that is prescribed for patients with rheumatic conditions including Rheumatoid Arthritis, Psoriatic Arthritis, Ankylosing Spondylitis, Crohn's Disease or severe cases of Psoriasis. 

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Idea Couture partnered with a global biopharmaceutical company in order to tackle the following challenges for patients with rheumatic conditions...

1. The lack of upfront expectation setting and experience management throughout the drug experience.

2. Common misunderstandings and the lack of support related to dosage changes, adherence, delayed efficacy, side effects or improper injections.

3. The lack of a mechanism to track the treatment experience, milestones, and communicating progress with healthcare professionals.


UX Strategy & Design

My role on the project was to take existing patient insights and use them to define a product, build a prototype and help facilitate the concept validation testing of the proposed solution.

Product Definition

Biologic Companion App for RA Patients

Interaction Scan

We performed a rapid interaction scan to seek inspiration related to progress tracking, smart reporting, and guided experiences. It pulled inspiration from both the healthcare space and non-traditional comparative industries. 

The result was a collection of over 100 sources that we used to inspire our ideation sessions.

Biologic Companion App for RA Patients

Feature Ideation

We completed a series of ideation sessions within our team as well as with subject matter experts in the healthcare industry using our prior patient research, personas and interaction scan as inspiration. 

After coming up with a long list of possible features, we began conducting prioritization activities to narrow the list to the top ten features.

Biologic Companion App for RA Patients

MVP Prioritization

In order to determine which features were worth building into an MVP prototype, we sketched ideas for how the top ten feature concepts might take shape. These sketches helped us in our further prioritization activities.

Biologic Companion App for RA Patients

Heuristic Evaluation

Using our feature sketches, our team conducted a heuristic evaluation. We used a structured system to evaluate the value that each feature could provide to each patient persona. 

When determining the final 5 features for testing, we combined the results of our heuristics evaluation with an assessment of each feature's value to the business and its technical feasibility. 

Concept Validation

Biologic Companion App for RA Patients

Patient Testing

In this research, we brought wireframes of our prioritized features in front of Rheumatoid Arthritis (RA) patients to better understand the patient experience and how the mobile phone app concept could assist patients with self-management of their treatment.

Research Outline

  1. Reflecting on the RA Experience
  2. Storyboard Walkthrough
  3. Feature Discussion
  4. Feature Screening Matrix
  5. Pairwise Comparison


Storyboard by Jen Backman

Biologic Companion App for RA Patients

Product Design & Prototype

Biologic Companion App for RA Patients

The MVP prototype depicted the prioritized features, taking into account the feedback from our patient research. 

Features

Timeline: A personalized weekly timeline that guides users through their treatment experience in real-time with their injection schedule and support resources.

Health Tracking & Summary: Users can track their experience to measure their progress. Their tracked information is summarized in an insightful visual format so that they can easily communicate their progress to others.

Milestones: Significant treatment and health milestones are recognized so that patients can celebrate their moments of progress and stay motivated to continue treatment.

Personalized Reminders: Patients have control of how they are reminded to take their injections and how they notified about milestones and health tracking.

View Prototype

"[This app] can really add value to my life"

- Feedback from our final round of patient testing