This project was for a self-administered injectable biologic drug that is prescribed for patients with rheumatic conditions including Rheumatoid Arthritis, Psoriatic Arthritis, Ankylosing Spondylitis, Crohn's Disease or severe cases of Psoriasis.
Idea Couture partnered with a global biopharmaceutical company in order to tackle the following challenges for patients with rheumatic conditions...
1. The lack of upfront expectation setting and experience management throughout the drug experience.
2. Common misunderstandings and the lack of support related to dosage changes, adherence, delayed efficacy, side effects or improper injections.
3. The lack of a mechanism to track the treatment experience, milestones, and communicating progress with healthcare professionals.