Brian J Kinsley
UX designer
Made with

Intrigue Escape Games

The puzzles of designing an Escape Room website

This project was fun, but challenging!

What problems could my designs solve for my clients?

  • They needed a responsive website to entice visitors and increase business
  • They wanted to target the local college population in Mount Pleasant, Michigan
  • Each escape game is solely booked thru the website, ease of use was a must
  • The largest challenge was simply conveying what an escape room is

Wireframes & Mock-Ups:
Intrigue Escape Games Design


Mobile Example

At the beginning of my design process I created wireframes for testing & visual design purposes

  • Mobile & desktop wireframes were both made
  • These are low fidelity frames made in Photoshop
  • They helped the clients to visualize options & iterations
  • Preliminary task analysis were done using this wireframe

Scrollable Desktop Examples (below): wireframe, mock-up to current website

Scrollable Desktop Examples (below): wireframe, mock-up to current website

Full Color Mock-Up

Mobile Example:

Once I tested out all usability mistakes, I started designing the final screens in PhotoShop

  • Designs were based on researching of industry norms
  • Inspiration came from the fun & enjoyment of escape games, which led to a bright and lively palette choice
  • Web design standards were followed
  • Gestalt principles were implemented in all designs

I made it out!

My first freelance project & here are some highlights:

  • With booking only available through the website, continual consumer demand has prompted one client to move to a larger physical space to accommodate the increased customer traffic
  • We achieved and secured their spot in the Top 4 results on a Google search. These are organic, non-paid results for 4 key search terms
  • Through this experience, I was able to meet with clients, create wireframes, mock-ups, utilize my graphic design, front-end web development and UX skills all in one project!
"You know, people would pay you for this."
Todd K. - Co-Owner of Intrigue Escape Games