It all started with a trip to the local coffee house!
After seeing the Events Board, I had a question: How can you bridge the gap from offline printed media to online digital marketing, or how can we turn a touchpoint into a conversion mechanism?
- Touchpoints are your brand's points of customer contact, from start to finish:
- Customers may find your business online or in an ad, see ratings and reviews, visit your website, shop at your retail store, or contact your customer service
- Conversion is simply getting someone to respond to your call-to-action:
- Opening an email, clicking on the call-to-action link inside that email, going to the landing page, filling out a form and, of course, buying your product is the ultimate conversion
- We needed a way to help local small business owners turn their touchpoints into easy to implement conversion mechanisms