UX & IT Specialist
Anja Melchiorsen, Cand.it
Made with

Bike Mode

UX Design in app | Interaction Design | Testing app use on/off bikes

Bike Mode
Bike Mode
Bike Mode
Bike Mode

We wanted to understand

  • Feelings about using ones phone while cycling
  • The way phones are used while biking
  • The situation of using a phone while cycling
  • The relationship between cyclists and their phone
Cyclists observed
Initial Interviews
In-depth Interviews
User tests
"I think my attention span changes when I use headphones"
Interview: Cycling Commuter - Copenhagen
Design Brief

Key Insight

Cyclist interacts with their phone frequently in Copenhagen, even though it is illegal, dangerous and irresponsible.

Hence, the solution cannot have the purpose of completely restricting cyclists from using their phones as this is unrealistic and would likely prevent people from making the solution.

Key objective

Minimise time user spends on the phone while biking.

Design Requirements

  • Users shall be able to complete tasks with a reduced number of taps.
  • Changing the settings (e.g. modes) on the phone must be easy to do for all kinds of users.
  • The user interface must be as plain as possible to get a quick overview and limit distraction.
  • The design should integrate easily with users’ habits.
Developing the concept
Bike Mode

Collaborative sketching 

The purpose was to generate specific screen-based ideas within the design brief's requirements. 

In this project, the sketching process was inspired by collaborative sketching, where we build upon each other's ideas. 

Finalised with a critique session, evaluating which areas should be the focus of the prototype. In this case: 'design and present navigation', 'number of screen interactions', 'turn on/off'. 

First prototype - Focus:

  1. Design and present navigation
  2. Control sound (e.g. music)
  3. Display calls and messages
  4. The number of screen interactions
  5. Turn Bike Mode on/off
Tests: Off Bike

- Visuals, Concept Comprehension
Tests: OnBike

- Effective use in close-to-reality setting
Primary phone use while biking (Interviews)
Primary phone use while biking

Test results


  1. Navigation with Google Maps is preferred.
  2. Big sound controls were preferred and easy to use.
  3. Play, pause, next/back controls are sufficient. 
  4. Bike Mode is preferred to be part of an operating system.
  5. Exit should not be too easy.


  1. Bike Mode performs as effective as regular mode.
  2. Big sound controls were preferred and easy to use.

Final Prototype