Design a screen based digital product that will enhance the urban biking experience.
The design challenge was given in the course 'User Experience' in the Master Programme Digital Design and Communications (DDK) as part of my specialisation. In a team of four, I was a part of every step of the process and mostly worked on user research, prototype and testing.
Bike Mode for iOS operating system, in order to simplify interaction for cyclists that use their phone even though it is dangerous, irresponsible and illegal. Bike Mode is a way to minimise distractions from the phone.