Bike Mode

UX Design in app | Interaction Design | Testing app use on/off bikes

We wanted to understand

Feelings about using ones phone while cycling
The way phones are used while biking
The situation of using a phone while cycling
The relationship between cyclists and their phone

30

Cyclists observed

7

Initial Interviews

4

In-depth Interviews

10

User tests

"I think my attention span changes when I use headphones"

Interview: Cycling Commuter - Copenhagen

Design Brief

Key Insight

Cyclist interacts with their phone frequently in Copenhagen, even though it is illegal, dangerous and irresponsible.

Hence, the solution cannot have the purpose of completely restricting cyclists from using their phones as this is unrealistic and would likely prevent people from making the solution.

Key objective

Minimise time user spends on the phone while biking.

Design Requirements

Users shall be able to complete tasks with a reduced number of taps.
Changing the settings (e.g. modes) on the phone must be easy to do for all kinds of users.
The user interface must be as plain as possible to get a quick overview and limit distraction.
The design should integrate easily with users’ habits.

Developing the concept

Collaborative sketching

The purpose was to generate specific screen-based ideas within the design brief's requirements.

In this project, the sketching process was inspired by collaborative sketching, where we build upon each other's ideas.

Finalised with a critique session, evaluating which areas should be the focus of the prototype. In this case: 'design and present navigation', 'number of screen interactions', 'turn on/off'.