For my competitive analysis, I analyzed information about the competition in order to forecast a potential niche in the market. Below is a Competitor Profile of one of the main competitors I analyzed: Surfline.
Competitor Profile: Surfline
Surfline is a company and website that specializes in surf forecasting and surf reports, live webcasting, photography, videography, as well as editorial coverage of the sport of surfing. It also has an app in the App Store and Google Play store, also called “Surfline”, that displays much of the same aquatic weather information on the website, but in a mobile format.
Surfline is a surf condition forecasting app that focuses on users that want to get a detailed forecast of conditions such as wind speed, surf, and tide. The app is made up of community members who provide reports of local aquatic conditions.
Doing a Google search of Surfline reveals some stories about the company on Google news. The latest story is about Amazon Alexa teaming up with Surfline to provide voice command surf condition reports. This shows a commitment to keeping up the app and website with the latest trends in technology.
Surfline must have made some connections with Amazon to team up with Alexa to provide this service. This gives them a competitive advantage, as they are the first surf condition reporting weather service with support for Alexa.
Surfline has approximately 1,610 ratings that total to 5 stars on the app store. It has approximately 3,855 ratings on the Google Play store and is rated 3.5 stars.
When searching Google for “surf conditions”, Surfline is the very first result. This shows an immediate competitive advantage because Google users are more likely to click on the first result of their search terms. Unfortunately, the Surfline apps do not appear in the results for “surf conditions” in Google. Only when searching for “Surfline app” do the apps and their rating display.
Surfline’s excellent Google ranking and alliance with Amazon’s Alexa puts it at a significant advantage for being the premier surf condition reporting website and application. Nevertheless, the website does not seem to be working over the past two days. When clicking on a territory, it directs the user to a stripped down HTML page with the text “spot not found” shown at the top. This is the case for all of the areas in North America.
- They’ve positioned themselves at the top of Google’s search result for “surf conditions”
- There’s a discrepancy in the app ratings for the Google Play store and the App store, perhaps the rating is lower in the Google Play store because more users have rated it than on the App store
- Partnering with Amazon Alexa gives Surfline a competitive edge against other companies