Alexa's On-Page SEO Checker does automated assessments for landing pages. It scans a page and lists recommended changes to improve its search engine ranking.
Target users are digital marketers and site owners from small-to-midsize businesses. They may not have SEO or HTML expertise.
I was both Product Manager and UX Manager for this feature. I set strategy, created the content, and did the final UX writing.
User interviews had shown that SEO is a source of anxiety. So my approach was to provide clear, actionable instructions along with positive encouragement.