Freelance UX designer
The Royal Dutch Touring Club (Dutch, Algemene Nederlandse Wielrijdersbond or ANWB) is a travelers' association in the Netherlands, supporting all modes of travel. It's responsible for traffic signs and signage on roads and trails.
When I saw that the ANWB was looking for a UX designer I reached out. They stated that this was a full-time position, which wasn't an option while I just started freelancing at that point.
So I convinced them that 'I could help the ANWB out freelancing while you find the right person for this position' and that was the beginning of working 5 years as a freelancer for the ANWB.
In those 5 years I was part of the ANWB UX team & the UX designer of ANWB Verzekeren. ANWB Verzekeren is the most important pilar of the ANWB and currently has a turnover of 200 million (this used to be 120 million when I started in 2013).
Activities & responsibilities
sketching & conceptual design, wireframes, visual design, usability testing, creating interactive prototypes, Agile / Scrum, optimising funnel forms, responsive web design & motion design. Design of the ANVER chatbot & design of the ANWB Autoverzekering Virtual assistent and a damage reporting app.