E-Commerce UX Professional
OutdoorXL is an outdoor equipment store which is owned by two brothers, they differentiate OutdoorXL with brands they believe in, in-store personal attention and a huge collection of tents, walking shoes and ski's in their store in Barendrecht.
The store has been doing very well over the years but the online store results were in need of an update concerning design, optimisation of the user flow, overall user friendliness and thus the overall conversion.
How I started working at OutdoorXL
When I was working at the ANWB I worked with Wouter Labruyere, we clicked and kept in contact after I left the ANWB. When Wouter then contacted me to work together at OutdoorXL I didn't doubt for a minute.
Baymard E-Commerce UX Professional
Earlier that year I just earned my Baymard Institute E-Commerce UX Professional certification in San Francisco, so this project was an excellent match!
Baymard Institute conducts original large-scale research studies on all aspects of the e-commerce user experience – from form fields to the entire mobile experience. The research results are published as articles, reports, and benchmark databases.
Activities & responsibilities
analysis, sketches, wireframes, conceptual design, visual design, responsive web design (Mobile First!), productList, PDP, Check-out optimisation, E-Commerce optimisation, information architecture, setting up photo requirements, motion design, introduction of a Design System.