User Experience Research:

Kelley Blue Book, Fiverr, AliExpress & Sockerbit

Documenting with Deliverables!

The following is a summation of the UX Research I have done.

(Links are in blue):

  • A Usability Testing report on the Kelley Blue Book website
  • An Expert Review of
  • Task Analyses were conducted on the AliExpress website
  • An Accessibility Inspection was conducted at

Check out my UX deliverables below in greater detail, PDFs are available.

Case Studies for Perusal:
User Experience Deliverables

Kelley Blue Book

Usability Testing Report

A usability test was conducted for the Kelley Blue Book website, in order to determine user experience issues and provide a prioritized series of recommendations for resolving those issues.

Click here for PDF

  •  6 volunteers were observed in various settings;  a home office, coffee shop and one in-home test
  • Volunteers were given 1 hour to complete several tasks; buying a car, list their current car for sale and try to obtain car insurance
  • Participants agreed to be recorded utilizing Techsmith's Camtasia software
  • We captured mouse movements and facial reactions to visualize when & where issues occurred
  • All users were tested using Google Chrome

User Experience Deliverables

Expert Review

An expert review was conducted of the website. This inspection focused on identifying any and all usability issues.

Click here for PDF

  • The desktop version, mobile version, and mobile app as well as the other pages that comprise the website were inspected
  • Standard Usability Guidelines were followed:
    • Efficient Navigation
    • Organizational Clarity
    • Clear Labeling
    • Consistent Design
    • Matching User Expectations
    • Effective Visual Design

User Experience Deliverables


Task Analysis & Storyboarding

Task analyses were conducted. Multiple page processes covering several different tasks throughout the website were deconstructed to identify areas where streamlining and optimization could occur.

Click here for PDF

  • Storyboards were created to accompany and demonstrate the reconstructed tasks
  • Supporting these task analyses and storyboards were the results of user testing, which has allowed enhancements to the processes and interfaces
  • Pencil Project open-source, all-platform prototyping software was used to bridge the gap between teammates using Macs & PCs

User Experience Deliverables


Accessibility Inspection

An expert review was conducted of the website, examining the Homepage and Shopping Cart as well as the other pages that comprise the website.

Click here for PDF

  • This inspection focused on identifying any and all accessibility issues
  • Practices to continue were also highlighted
  • Accessibility Inspection Guidelines that were followed:
    • Simplicity & Clarity
    • Supporting Visual & Non-visual Nav
    • Proper Text Markup & Phrasing
    • Proper structural Markup
    • Providing Content & Context
    • Device Independence
    • Graceful Degradation
    • Allowing User Control
    • Respecting the User

Documents and Data help make Decisions:

What have I learned from these projects?

Research and testing are extremely important to website design and development. 

  • I find enjoyment in learning new software to aid my testing and research
  • Users never do what you expect them to do
  • Along with these documents, I also have experience with:
    • Personas
    • Card Sorting
    • Competitive Analysis
    • A/B Testing

"Design is not just what it looks like and feels like. Design is how it works."

~Steve Jobs