The Site Audit is an Alexa flagship feature. It runs site scans and provides SEO recommendations. There's also a dashboard showing improvement since the last report.
Target users are digital marketers and site owners from small-to-midsize businesses. They're not experts in SEO or HTML.
My goal was to give the Site Audit a much-needed overhaul. The recommendations were stale and too technical for the intended audience.
At the time, Alexa's Net Promoter Score was low. I aimed to increase NPS as well as subscription growth by improving this core feature.