StyleLike

How to stand out from many competing platforms

The big idea: Connect Instagram stars with brands

Astrid and Christian are an entrepreneur couple who share the same interest for the fashion and lifestyle industry. They follow several fashion influencers on Instagram.
On a vacation trip to Thailand, they decided to create a platform where the communication between influencers and brands could be facilitated. Their idea was brilliant and would have solved several real problems, but as many ideas nowadays, it turned out, it had already been developed by a few other companies.

“There is a heavy competition from other platforms, so we needed help to create something different“

Christian, StyleLike CEO

Interviews and Workshops

We interviewed influential Instagram stars

These 16 interviews were crucial to get to know the main target audience. The most important insights came during this phase.

We got all the information together with workshops

We traveled to Berlin to meet the team and kick off the project. By participating in workshops like Brand Persona or Customer Journey we gathered some very important information about their users. This cooperative discovery part was very important for the most distinct feature of this platform. We found out that the fashion instagramers need a real community.

METHODS USED

Workshop
Proto-persona
Brand-persona
Proto-costomer journey
User interviews
User personas
Empathy map
Customer journey

Influencers work alone. They need a community!

Our big discovery

Sketches and Prototypes

Explore different solutions

While sketching and prototyping the entire platform, we encountered a lot of usability issues. And that is ok. This is the right time to face them.

The new community area features, like the influencer's search filters, cross promotion campaigns or internal chats were completely new ideas. No other influencer marketing platform has them. From the placement on the navigation to the influencers card design, a lot of changes happened during the process based on the user tests.

METHODS USED