Client: IHK Mittleres Ruhrgebiet
Time: December 2017 to January 2019
My Role and tasks: UX Designer and Lead Designer
- User journeys, stories und flows
- Defining Design Principles
- Design and Style Guide
- Evaluation of user feedback
- Usability testing
Long read ahead
Hi, thank you for your time and interest. This case study will be a longer read (ca. 13 Minutes), as this was a huge project which brought me a lot of insights and learnings. Besides my daily job as UI/UX designer, I build up a new brand from scratch and had to balance between design lead, user and client feedback and the development team.
About the client:
The Chamber of Commerce and Industry (IHK) Mittleres Ruhrgebiet based in Bochum sees itself as a service provider and voice of those more than 27,000 industrial, commercial and service companies that are members of the Chamber. The focus is on the overall interests of the commercial sector - in Bochum, Herne, Witten and Hattingen.
About the project:
An unexpected journey. When a website relaunch gives birth to a social media network.
When the project started, my team members (1 key account manager, 2 backend dev, 1 frontend dev) worked on the concept of a new website for the IHK Mittleres Ruhrgebiet, which resulted in netzn, a new business network, designed for enhancement through feature addition.
In my role as UI/UX designer I started evaluating the past workshops with the client and forming a rough picture of what was coming ahead:
Profiles linked to company data
As we digged deeper in all the information provided, we realized that our client and his customers needed more than a "simple" website with a login option.