The Baroness needs a facelift
About the business
The Baroness Hotel offers extended stay lodging with mini-suites near downtown Seattle. The hotel is located near Swedish Hospital and primarily caters to long term care patients and their families.
Their current website has not been updated in many years and does not reflect current web design in the hospitality space nor ADA standards for readability.
Potential guests who want to make reservations at the hotel find the site difficult to navigate, especially the reservation check out process. They also want to see deals or rooms quickly.
People with older eyes have a hard time reading the small text against the site's background color.
- Understand user pain-points and expectations through research
- Update the website design to current standards
- Streamline the reservation process
- Improve readability
- Information Architect
- Interaction Designer
- Visual Designer
Time Frame: 2 weeks