My summer at TechStak!
TechStak is the Angie's List of Technical Service Providers
(Links are in blue):
- I participated in a 3 person team, including the CEO, to utilize automation software to increase client & provider conversion, develop blog content and improve their website's SEO ranking
- With the help of my team and a whiteboard, I created workflows to illustrate and iterate the distinct paths and marketing funnels visitors to the website could take
- I created various ChatBots, all designed to ease the burden on human staff by automating lead generation, prioritizing level of interest based on chat interaction and answering FAQs
- We targeted technical service providers and small to medium sized businesses seeking technical services like: cyber security, vendor management and IT services
SEO strategizing and Blog writing
- Our team developed a comprehensive SEO strategy to move up the Google rankings involving: attainable keywords, detailed blog creation and an HTML audit
- Using software like SpyFu and BuzzSumo I researched keywords for blog articles by search frequency, ranking and difficulty
- Following our SEO strategy and blog writing guide, I authored 3 different blog articles about Cyber Security, Vendor Management and Ai
In only 8 weeks, we were able to move the Google ranking of TechStak from page 71 to page 2!