So what's this project about?
Onboarding is the first experience new users have with the product, so we know how crucial it is to get it right. However, Runtastic came to learn from a Google Business Report in 2018 that it could be doing better in terms of activation and retention of users in comparison to its peers.
We took action and decided to rethink our entire first app experience, meaning the user journey that begins in the app store and ends with the user taking the first key retention-correlated action in the app: tracking an activity.
Our vision was to create a smooth and easy to understand first app experience for newly registered users in order to increase 7-day retention, impacting an average of 25K users that register daily in the app.
As the main UX Designer for the Runtastic app, I took part in all phases of the project, from mapping out the problem to delivering final designs. I worked together with a UI Designer, in a cross functional SCRUM team.