The health and fitness app industry is very saturated. Almost 96% of users use only one fitness app. Roughly 26% (1 in 4) of adults in the US experience some form of disability or chronic condition (cdc.gov).
I saw an opportunity to support female identifying individuals because:
• Strength, fitness and nutrition are a masculine-dominated pursuit
• they are overly self critical about their appearance or condition
• of the opportunity to provide access to health & wellness resources