Nadia Rey
UI/UX Designer | Multimedia Artist
Made with

LOCAL EYEZ

Local Activities Application

PROJECT BRIEF
Local Eyez : Creative Local Activities App

Product │ Local Eyez

Timeframe │ 1 Week

Context │ This was an agency defined assignment that was centered in ensuring users could successfully plan trips, enjoy events and coordinate their calendar for events.

Goals | Create an intuitive, creative and efficient event planning application that allows users to find local events.

INSPIRATION + CONCEPT
Local Eyez : Creative Local Activities App

Local Eyez

Wow, for this assignment, I was inspired by several digital designs that challenge the norm of app and UI design. I wanted to test my creative limits and implement machine learning, intuitive UI and an engaging design. SO I DID !

This was the most fun I have had so far in designing an application, I was challenged by my iconography and placement. At this point, I finally implemented graphs, grids and margins to help me survive what I was about to intend with this design.

USER RESEARCH
Local Eyez : Creative Local Activities App

TARGET AUDIENCE + CLIENT NEEDS

Users requested resourceful, adaptive, engaging design for LocalEyez, with a focus on local events organized. The client requested simple navigation centered in card based UI and category tags.

USER PERSONA
Local Eyez : Creative Local Activities App

USER PREFERENCE SURVEY

To decide my approach to machine learning, I surveyed 12 participants about their interest in options for event planning and reminders. The majority of users preferred calendars and access to virtual local event guides. This determined our support chat key feature.

VISUAL DESIGN

Style Tile + Inspiration

Style was centered in primary colors and new shapes, I stretched the UI to create a sorting feature and allow users to play with the application as they access local event data.

Keywords for Design :

  • Active

  • Resourceful

  • Energetic

  • Accessible

  • All Age- Friendly

  • Adaptive

  • Professional

  • Entertainment Focused

  • Calendar-Centric

Local Eyez : Creative Local Activities App

Wireframes

Defined card design with implementation of color tabs for navigating the main screen.

Shifting the approach

Instead of using a navigation bar, I ultimately decided to use

card based design to attempt something new for the design.

ANIMATION + INTERACTION
Local Eyez : Creative Local Activities App

SMART Animate !

Here I used Smart Animate to enhance my design, centric on screen transition and display of information. I wanted to make sure the application was fun but not too complex for users to navigate due to my differently designed application.

With a click on each lower icon, the user fills the screen with the folder tab and the data changes pertaining to the icons.

OUTCOME
Local Eyez : Creative Local Activities App
EXPERIENCE LOCAL EYEZ