Victor Ramón Stoljarow
Research, Design & Management
Made with

Auction Object Production for Web UI

Concept & Coordination

Auction Object Production for Web UI

I worked as a production conceptor and coordinator for Auctionata Paddle 8 (now Paddle 8) between 2016 and 2017. Auctionata Paddle 8 was a German-American online auction house, selling art, luxury goods, and classic cars.   

As a production coordinator, I planned and executed visual concept ideas for auction objects. For the visual production (photos, video, live onsite) I created guidelines inline with Auctionata Paddle 8's CI and UI design to make auction objects accessible on Auctionata Paddle 8's website.

Auction Object Production for Web UI

Packshot Excerpts of Vintage Watches

360° Packshots

Since all of Auctionata Paddle 8's auction goods were presented in live online auctions, I needed to find an attractive way to display auction objects in motion in the Auction Screen. 

Filming auction objects with panning camera movements turned out to be a successful method to attract more buyers to online auctions. To film smaller auction goods such as gemstones or vintage watches, I used rotary disks and experimented with light and surface reflections to give the presentation a high-end feel in the auction interface on the website.

Classic & Race Cars Auction Live at the Car Dealership Peter Schleifer

Onsite Live Auction Productions

Onsite live auctions productions were much more complicated than regular video production and packshots, since I had to hire camera operators to film auction items live during the auction.  During my time at Auctionata Paddle, I planned and coordinated two auctions for Classic and Race Cars on site.

Auctionata Classic Cars 1.000 Horsepower Onsite Live Auction

1000+
Auction Objects Integrated into Web UI
19
Photo Productions
22
Video Productions
2
Onsite Live Auctions