Hi, I'm Weronika!
UI/UX
Made with

Jungle

Create your urban jungle
& never forget to water your plants

About the project

Jungle is a mobile application that helps plant lovers create their personal urban jungle by reminding them about plant care. App also helps ganing knowlage about plants and enable explore new species.

Background

The Urban Jungle trend has been gaining in popularity recently. It's main idea is to place a piece of a jungle in your home. People living in cities miss the nature, but can they take care of it properly? I decided to ask how plant care looks like among friends. To the question "Have you ever neglected a plant?" 8 out of 10 people said yes. So how to make plant caring easier? How to help people have their own urban jungle? 

 

My role

As the main UX Designer I took part in all phases of the project. I started it from scratch and finished by delivering final UI design.

The process

Method

I used Double Diamond design model to keep a broad perspective in order to identify problems & user needs that would be channelled into a design-led product development process.

Jungle

Problem assumption

After the first round of research, I found that people tend to neglect plants for several reasons:

  • People are not familiar with proper plant care
  • They forget about watering plants

Hipotesis

Plant lovers want to run an Urban Jungle, but it is difficult for them.The reasons why they tend to neglect plants are lack of knowledge or simply forgetting about taking care of them.

The challange

Creating mobile app, which makes plant care easy and enjoyable.

Discover

User reaserch

Interviews & Surveys

I conducted individual in-depth interviews and online surveys. Within this reaserch I found more pain points in plant care. My objective was to understand:

  1. Why is it difficult to take care of plants? 
  2. Do people know what plants they have at home?
  3. How they gain knowledge about plants?
  4. How they choose plants and place for them at home?
  5. What are the causes of plant neglection?
  6. What would help them in providing care to plants?


Initially, I assumed that the problem with running an urban jungle was due to negligence of plant, but during the research it turned out that the real causes were deeper. Their very beginnings are already at the stage of the idea of acquiring the plants.


Insights from user reaserch:

  1. People getting plants don't know anything about these species and have no idea where to get the knowledge from
  2. Time for plant care is very limited by the multitude of daily duties.
  3. Most people tend to forget about plants watering.
  4. People don't have basic knowlage about the plants they have.
  5. Most people would like to get to know new plant species.
  6. Searching for information about plants is tiring.
  7. People would like to have a condensed plant operating manual.
  8. Most people don't know if they have chosen the right place for the plant.

Jungle

Personas

Based on the user reaserch I set up two personas to further focus on the needs of users. Each of them has unique needs & goals. I referred to them throughout the entire app development process.

Ann - is a plant lover with 15 plants and some basic knowlage about them

Adam - is wannabe plant lover but needs a lot of guidance

Personas help me better understand the target audience and create the product that will refer to users needs.

Jungle

Competitive analysis

There are some similar applications on the market for improving the plant care process. However, they have different purposes and focus on a very narrow range of needs such as watering. I analyzed the competition to see if other apps on the market respond to personas needs.

Results

The analysis clearly shows that despite the high availability of different apps, none of them solves all problems and needs. Usually apps respond to only one need. There is no comprehensive solution.

Define

Jungle

Card Sorting

I used card sorting to organize insights from interviews. This is the starting point for creating an information architecture and for inventing the functionalities of the application.

I found that the app needs to cater to difrent user types interested in different tasks such as:

  • Exploring new species
  • Acquiring knowlage about plants
  • Preventing plants negligence
  • Identifying plants
  • Assisting in acquiring new plants

Needs & goals

Through user research, I identified users problems and needs. I used Red Routes to prioritize user needs, build and optimize product features that provide the highest value to customers. 

After prioritization

  • Receiving support in plants selection 
  • Remembering when to water plants
  • Limiting the time needed for plant care
  • Willingness to learn about new species
  • Receiving condensed knowledge about plants
  • Knowing that plant placement is right
  • Acquiring plants according to preferences
  • Identifying plants when sees it


Ideation

In order to create an application that responds to the users needs it was necessary to consider how to solve the problems they encounter. I used the HMW method as a starting point for inventing functionality.

How might we...

  • How might we make plant care easier?
  • How might we present plant info in approachable way?
  • How might we prevent plant negligence?
  • How might we make exploring new species engaging?
  • How might we make selecting new plants be more accurate?
  • How might we support process of plant identification?

Jungle

User stories 

After first phase of ideating, I conducted value creation process by using Systemico Model.

Key user activities

  • Searching for plant details
  • Identifying plants
  • Exploring new species
  • Acquiring knowlage about plants
  • Being assisted in providing plant care
  • Discovering plants based on preferences

In order to maximize usability for a user, I expanded user activities to user stories and mapped them into simplified flows. 

Customer Journey

In order to get to know user's behaviour better before using Jungle app, I created a Customer Journey Map for each of personas. From this exploration I found:

  • Where the potential touch points with the app are
  • What might motivate them to use the app
  • Where are the pain points and what solutions could solve them
  • Where and when the pain points occur

Jungle
Jungle

Solutions

Through creating Value Proposition Canvas, "jobs to be done" were uncovered. Analizing this helped to generate the functionality, which eliminated the main users' problems and adressed to their needs

User research and persona creation brought up the users main needs, goals, and behaviours. Therefore, I found that the main issues my design decisions needed to solve were:

  • Preventing plants negligence
  • Assist in getting new plants at every step of the process
  • Acquiring knowlage about plants
  • Identifying plants

Future state 

This user journey map illustrates the experience of using the Jungle app during the same process as Customer Journey. User journey identifies key opportunity areas. In order to create a positive experience for users, it was important to address and minimize the things that cause the negative emotions in Customer Journey and Value Proposition Canvas.  

Jungle

Develop

Information Architecture

I created an application map toghether with information architecture. They both reflect the future state of User Journey. They are also going to fulfil users' needs and make the process enjoyable.

Jungle
Jungle

Paper prototyping

I started the design process with sketching it on paper. I do that because It helps me quickly iterate through many design ideas.

I created few versions of sketches, where the users' problems were solved in a different way. I chose the option which was best suited to the steps in the process from identifying a new plant to taking care of that plant at home.

In the next stage I made a low fidelity protype in Axure to start usability tests.

Usability Testing

Using the functional Axure prototype of Jungle app I created scenarios for testing.The tasks in the research scenario covered the areas of main issues on the paths of the users' needs and goals. 

Conducted usability tests on 6 persons

The goal was to verify the understanding of the concept of home plant management application and its usability. 

During test users detected several problems of various rank. 


1. Problem Identifying the plant - On the result screen the name "Similar plants" suggests that the right plan was not been found. You get the impression that the displayed results are plants that are visually close to the plant you are looking for.

Solution Change the phrase "Similar plants" to "Results".

 

2. Problem Finding recommendations - On plant card screen the watering info does not indicate how often a plant should be watered. "It would be good to have the default setting".

Solution Add information on how often the plant should be watered. When setting the watering notification, the recommended frequency will be visible as the default setting.


3. Problem Watering plants - "I don't have the option of marking the plant I've already watered". On My Jungle screen users felt the need to mark as "done" the watering of the plant, which would give them the impression of fulfilling their duty.

Solution Add the option "done" for each plant requiring watering. The next watering will be counted from the moment the plant is marked as watered. This will prevent the plant from being overwatered when watering again.


4. Problem Home screen - The biggest challenge was the menu structure of the mobile app. App had tiles in the upper part of the screen for explornig new plants and identifying them and a bottom navigation which relied more on the app's functionality

Solution In the end, I went with the bottom navigation because users were more familiar with that type of naviagtion and they found it faster.


After the first round of tests, I collected knowledge from the study and sorted it using card sorting. The results of the study influenced the decision to redesign the main navigation.


User flows

Change in the initial navigation affected the user flow which also required reconstruction. Below are the user flows after modification.

Jungle
Jungle
Jungle
Jungle
Jungle
Jungle

Wireframes & Prototype

Navigation redesign influenced not only the user flow but also the appearance of individual screens. Based on new user flow I redesigned wireframes and changed them into a prototype ready for second round of testing. 

Jungle


Usability Testing - Round 2

To validate redesigned solutions I had to test my prototype on 5 additional persons. During testing I discovered that redesigns had solved previous issues and were performing as intended.

Screens with main functionalities.
Screens with main functionalities.
Jungle

Onboarding

Onboarding is one of the most critical phases in an app user’s journey. With this process app is more benefit-oriented:

  • Presenting the technology which Jungle is based on.
  • Demonstrating benefits and values 


Takeways 

  • Reaserch is the key - to meet the users needs you need to dive deeply into understanding users' pain points. Sometimes something that seems to be a core problem is just the top of the iceberg.
  •  Customer journey unveils the whole spectrum of user pain points and their timing.
  • Test as soon as possible - Conducting usability testing on low fidelity prototype helped me to eliminate flaws of interface at the initial design stage. It was time saving.