How I got the idea
There are many organizations which defend many causes in the world like illnesses or dramatic situations. We always see them through ads, TV show, Internet and, even on the street. I was always wondering how I can easily contribute to these organizations. You're probably going to say: "Just give them money or give your blood". Actually, you're right but here is the thing: I think it's too much annoying to just do it, take your goodies and go away or just click on the Paypal button and give your money.
Why can't we just make it funnier?
Based on that, I got the idea to create a mobile app listing all associations with a gamification system for all donations we did. Why did I choose a gamification system? Because people like games (not video games, just games). Then, I would renew the donation system through the game with challenges.