A concept project for online fitness marketplace
FITO is a online fitness marketplace, where the user can workout online in multiple activity domains. This concept was born during COVID-19 quarantine ,while the public was not allowed to exercise outside or at fitness clubs.
Many fitness clubs switched to online classes, and they needed a solution for online scheduling. The current do solutions the exists in the market does not provide a good user experience and suffers from a lack of UI and low conversion rate. I decided to create a new platform which will connect between trainers and trainees, and will replace local fitness clubs.
The main challenge in creating FITO- the fitness platform, was creating an interface that serves the needs of two main personas with different needs. FITO provides a seamless experience, in order to answer the users goals: find a fitness activity or find potential trainees.
The main goal of this platform is to keep the users engaged in the platform by proving them a smooth, simple and elegant user experience.