Let's imagine that we want to release a companion mobile app that has a single purpose: to help the user shopping for a consumer electronics product make an educated buying decision. We should harness the rich product data from Engadget.com and gdgt.com.
So imagine this scenario: a smartphone-‐owning mom or dad walks into Best Buy and has no idea which router to buy, but there are 50 in the store to choose from. It's confusing and intimidating. How can we help?