Defining the product with stakeholders.
Z Cash is a crypto currency that is focused on cryptography and privacy. The client came to Ideas By Nature because they wanted to see how they might be able to build a product that would feature their cryptocurrency, and also be an educational tool for people not entirely familiar with the space. I worked closely with a community manager and product manager from Z Cash to define a product that would allow users of varying degrees of expertise to compare and analyze crypto currencies with any fiat currency of their choice.
With this in mind, I created 3 different user personas: Novice, Amateur, and Expert. I was responsible for the initial product ideation with Z Cash, and also for all UX design.
The final wireframes and prototypes were delivered to Z Cash and development is ongoing.