Xero is an award winning cloud-based accounting software platform, with over 2 million global users. The pricing page is one of the most visited pages on xero.com and informs users of Xero's plans, prices and features.
Visitors to xero.com are turning to cheaper software solutions, or choosing the cheaper tiered plans which may not necessarily be appropriate for their needs.
Expenses was recently launched as an add-on to the Xero platform in Australia, and it needed to be up-sold on the pricing page. Additional add-ons, such as Payroll and Projects, also have high targets.
I was tasked with designing a pricing plan recommendation tool to help users choose the right plan for their needs.
- Digital experience specialist
- Marketing managers
- Discovery research
- Facilitating ideation and co-design
- Business analysis
- Decision logic flow
- User testing
- User testing analysis
- UI design