The 10-month journey of redesigning a giant corporate website
TRIGO Group offers quality solutions, mainly focusing on the automotive, aerospace and other transport industries. It offers a comprehensive portfolio of inspection and management services to various supply chains, it is the world’s largest player in the quality sector.
The TRIGO marketing team worked closely together with a UX researcher and a designer from UX studio.
The old website didn’t meet business requirements, which meant they needed a complete redesign.
The timeline of the project:
Exploration, execution and development
The whole 10 month long project comprised of three major sections.
Market analysis and product research
- Gathering information on the market, the product and the users
- Competitor analysis
- Internal interviews with stakeholders and executive leaders
User research and ideation
We identified and created profiles of future users.
Then testers fitting these criteria tested the ideas and concepts throughout the exploration and the coming execution phase.
Look and feel
We created and delivered look and feel artboards, moodboards, design sketches and clickable prototypes. We later made major changes to the design delivered in this phase.
At the end of this phase, we had a clickable Axure prototype of the main parts and the navigation. Later, we added new elements but the navigation and structure didn’t change radically.
Weekly design sprints
At UX studio, we work in weekly sprints, followed by an iteration. This was no different during the business website design project, either. At the beginning of the design sprint process, we held a starter meeting when we also planned the smaller tasks (according to the roadmap). Then, we went through our list of tasks.
Many meetings made up this phase, most of them internal (UX researcher + UX designer).
However, we also had to check on our weekly progress with the client, mostly with the marketing team, sometimes also with the stakeholders.
During the meetings, new ideas and even new business goals came up that we needed to incorporate into the design.
When we reached this phase, we had 99% of the design ready and needed to just fine-tune the remaining 1%. So, we could say our work there was done, right?
No. We know a good design also takes technical limitations and solutions into account.
Here, “limitations” don’t refer to feasibility — any business request has a technical solution.
Rather, cases where something merits the effort (e.g. integration of image gallery template instead of coding one from scratch).
Also, when we use templates (or widgets/plug-ins) of any kind, we have to make sure to test every aspect (navigation, fonts, colors, icons, etc.) that it fits the design rules and the branding.
In the final two months, we did follow-up development, made design changes if needed and represented the business and the user needs in the design. The last part featured in case the developers wanted to modify the design.
- Website redesign involves more complexity than appears at first glance.
- Make it clear what will change with a website redesign (not a facelift).
- Holy trinity: User needs, business requirements, technology.
- Involve developers as soon as possible, and continuously.