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Shiri Shilo

Senior User Experience Designer and UX Researcher ✑

With over +6 years of experience as a Product Designer and UX Researcher, I specialize in developing user-centered designs for complex systems. My expertise includes product design, conducting usability testing, research, prototyping, and bringing a successful product vision to life.

My goal is to continuously explore research methods, design principles, and technologies while prioritizing the user's needs and preferences. I am passionate about creating accessible UX and improving the overall user experience.

"Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product"

Steve Jobs

Bridging gaps between products and people
My passion lies in comprehending users' needs, values, abilities, and limitations. My ideal job would integrate Psychology, Art, and Data. Utilizing this knowledge can aid in making informed decisions about a product's features and functionality. Prioritizing users' needs in the design and development process results in creating more intuitive, user-friendly products that have a better chance of succeeding in the market.
Product Design ✑ SaaS Platform
DoControl is a complex system for security and IT teams. Designing a successful SaaS platform requires meticulous planning and attention to detail. The initial step is to conduct comprehensive research to understand the target audience's needs and preferences. Identifying user pain points and expectations is critical. The next step is to determine the core features of the platform and their implementation, balancing functionality with ease of use. A visually appealing and intuitive user interface is vital for the platform's success. It should also be scalable, secure, and able to integrate with other systems. Regular testing and user feedback ensure the platform meets user needs and remains competitive.
Usability Testing ✑ Walabot
During my time at SEBOfx, I had the opportunity to test the "Walabot" application in collaboration with Vayar Offices and Elad Group. Conducting usability testing on a mobile app is a crucial step in ensuring that the app is user-friendly and meets the needs of its target audience. The first step is to define the goals of the test and select a representative group of participants. The test should be designed to mimic real-world scenarios and focus on key user tasks. During the test, participants should be asked to think aloud and provide feedback on their experience using the app. Data should be collected on user success rates, completion times, and errors.
Web Design ✑ Branding
Designing websites typically requires a combination of creativity, technical skills, and attention to detail. This involves understanding the needs of the client and their target audience, as well as selecting an appropriate platform or technology to build the website. The design process may involve creating wireframes and mockups, choosing colors and typography, and optimizing the website for search engines and mobile devices. Testing and user feedback are important steps to ensure that the website is user-friendly and achieves its intended goals. As a designer, it is important to stay up-to-date with the latest trends and technologies in the field to provide the best possible service to clients.
UX Design ✑ Receipts Scan App
I created the UX/UI design for a receipt scanning and organization application with the aim of simplifying the process of tracking and organizing receipts for individuals and businesses. My design process began with thorough user research to identify pain points and gather feedback from potential users. Using this feedback, I designed wireframes and prototypes to test various design concepts and layouts, and the resulting outcomes can be viewed here.
UX Research Experience
Collaborating with my team at SEBOfx, I have undertaken numerous projects either at client offices, in a usability lab, or in the field. Creating products or services that align with users' expectations and provide value to them requires a comprehensive understanding of their needs. Therefore, conducting user research is crucial, involving gathering data about users' behaviors, attitudes, motivations, and pain points. This can be achieved through various methods, including surveys, interviews, usability testing, and analytics.
Mobile Design ✑ Ocean Statistics
The Case-Study presented herein provides an overview of the UX/UI Design of an application that facilitates obtaining relevant information about the ocean conditions whenever a user intends to visit the beach. The application's design was created using Figma.
UX Research ✑ Colman
While working at SEBOfx, I participated in testing the "Home Front Command" Application, which took place at The College of Management Academic Studies. This case-study provides an overview of the testing process.